About

DAY BY DAY BABY began in 2019 by a team of caring but experienced parents and healthcare professionals, who felt something was missing from the market when it comes to beautiful but yet informative pregnancy stationery accessories.

We weren’t satisfied with the product range or information we found available in the market and felt like everything had moved online, due to the stressful world that we now find ourselves in.

As we find the pregnancy to be a time to love and cherish, we wanted to give families a range of accessories that we felt would be not only beautiful but also helpful and informative, and so we developed our first product the: 

BABY ON THE WAY - DAY BY DAY tear-off pregnancy calendar.

We want to provide you with a companion that will follow you through the pregnancy, with solid information and beautifully designed images for you to look at throughout the day, while at the same time proudly showcase the pregnancy.

We then further extended our product range to include the 

GRANDCHILD ON THE WAY - DAY BY DAY tear-off calendar.

A calendar similar to our BABY ON THE WAY calendar, however specifically designed to the grandparent, with information and tips to help prepare the grandparent during the pregnancy.

But we did not stop there and are currently developing and will in the future continue to develop additional beautiful products to increase our range.

 We as a team, are here to empower and support families going through pregnancy and we will continue to do so for years to come.